Diving into the ever-changing world of video content, we’re excited to share a quick rundown of five big trends shaping the scene in 2024 and beyond. As your friendly guide in the digital realm, we're here to dish out insights for digital marketers, media buyers, and content creators – because who doesn't love staying in the loop?
1. Silent Video Gains Momentum: The Impact of Captions and Context
Silent videos are making waves, and there's a good reason behind it. Searches for "video captions" have surged by 258% in the past 5 years. At Frameworks Media, we recognize the power of captions, context, and "no-audio" strategies in enhancing accessibility and engagement. By utilizing these elements, your video content becomes more inclusive, reaching a broader audience.
2. Social Media Goes Video-First: Adapting to Changing Consumer Habits
Video-first platforms, led by the likes of TikTok, are transforming social media. With TikTok boasting a billion monthly active users, it's clear that users are drawn to video-centric experiences. Aligning your ad formats with the video-first nature of platforms is essential. By staying adaptable and recognizing this shift in user behavior, marketers can effectively engage audiences where they spend the majority of their time.
3. Segmented Video Formats Become A Necessity: Tailoring Content for Platform Preferences
In a world with diverse devices and platforms, adapting your video formats becomes imperative. Whether it's horizontal or vertical, matching your ad format to platform preferences is key. This adaptability ensures that your video content is well-received, resonating with users across various platforms. It's about meeting your audience where they are and providing a seamless viewing experience.
4. Brands Build Through Social Video Marketing: Capturing Attention for ROI
Video's effectiveness in conveying information is unparalleled. Studies show that viewers retain 95% of a message presented in video, compared to a mere 10% from text, and marketers leveraging video grow revenue 49% faster than non-video users, emphasizing the undeniable impact of social video marketing. Holding viewers' attention is the key to success, be it through entertaining content, informative snippets, or a perfect blend. With such compelling statistics, it's no surprise that social video marketing remains a cornerstone trend in the content marketing space.
5. The Stories Format Proves An Effective Digital Marketing Technique: Leveraging Personal Connection
Stories, pioneered by Snapchat and adopted by platforms like Instagram and Facebook, offer a personal touch. Beyond the statistics, the magic lies in creating content that resonates. By harnessing the storytelling format, brands can forge deeper connections with their audience. It's not just about posting stories; it's about telling stories that matter, creating a genuine and engaging narrative that captures attention.
Video content remains at the forefront of marketing, and staying informed is your competitive advantage. Trust Frameworks Media Inc. to guide you through the ever-evolving world of video content creation, providing the insights you need to thrive in the digital landscape. Contact us today for more info.